Released on = July 11, 2006, 6:37 pm

Press Release Author = JoAnn Means

Industry = Consumer Services

Press Release Summary = Sweet Dream Theme Bed & Children's Interiors are building
bedroom sets that make children's dreams come true. Hand crafted and completely made
to order, these bed sets are of the highest quality and beauty. If you and your
child can dream it they can build it.

Press Release Body = In the quaint seaport town of Wilmington, where the famous
Brandywine River flows, two entrepreneurs embarked on a mission to fulfill not only
their own dream but that of every child and parent. This dynamic couple creates
stunning beds for kids that are truly distinctive and inspired. Every little girl
and boy envisions a bedroom that is uniquely their own, whether that dream
materializes into a castle on a cloud or a fortress to defend against enemy forces,
Sweet Dream can build it and make your child's wildest adventures a reality. Does
your little one imagine being a princess who waves to her admirers from the highest
tower; does your prince pretend to be a pirate who is the captain of his very own
ship? Just describe what it is your child wishes and this duo can make those dreams
come true.

Their most recent project was to create a bed set for a special needs child whose
mother needed specific customized features for her ease and the comfort of her son.
Not sure if he could accommodate her particular needs, but up for the challenge,
John Means sat down and began drawing out designs. After several tries, he finally
came up with a buildable bedroom set that would meet both mother and child's needs.
This was one of John and Joann's proudest moments in the five months since they
launched their small business.

The couple's Sweet Dream business began in January of 2006. Several months earlier
they were on the hunt for a bedroom set for their own child; after searching for the
perfect bed and not finding exactly what they were looking for, John decided to use
his considerable carpentry skills to build one himself. The result of the final
product was so exceptional that soon friends and family were encouraging them to
launch their own business. Soon after, the couple took this advice to heart and set
out on the often rocky road of entrepreneurship.

They were encouraged by their near immediate success as orders for their beds
quickly began rolling in; in their first five months of business they earned over
$30,000.00 and were becoming well known for their excellent work in their home town.
This revenue was promptly re-invested into the company. With the profits from their
first few months of sales they rented a wide open and roomy shop in Philadelphia PA
and purchased the many tools required for building craftsman quality furniture. The
couple also hired an exceptional faux finish artist. Their artist takes Johnny
Means's quality built finished furniture and custom paints them to perfection.
Whether a customer desires a fantastical faux finish or their child's name
emblazoned on the piece for a personalized final touch the Sweet Dream Team can
accommodate them.

Joann Means wasn't surprised by the high demand for the beds her husband makes.
Before deciding to take the plunge into making Sweet Dream a full-time endeavor she
did her homework. What she found was that two-income and professional parents were
increasingly desirous of unique items for their children's bedrooms. Parents with
more disposable income such as these were, and are, spending big on children's
furnishings. The trend shows no signs of slowing down, even after a major economic
crisis such as Hurricane Katrina. According to a recent article in the Washington
Post spending has been on the rise in the last two quarters of 2006, \"Disposable
personal income-the amount available for personal spending or saving-increased 3.8
percent, compared with a 6.7 percent increase in the previous quarter.\"[1 Joann also
discovered, according to a 2003 AARP report, that Baby Boomer grandparents who had
invested wisely in retirement funds-and who also have large disposable incomes-each
spend in excess of $2,400.00 per year on their grandchildren.[2

Indeed, several recent social changes make a business like Sweet Dream very
desirable to parents. With the advent of TV shows focusing on home improvement on
HGTV, Discovery Channel, the Style Channel and others, consumers are putting their
money into their homes and home décor in the range of billions of dollars per year.
Add to this trend the growing numbers of older-and thus more finically
secure-couples having children, and the market for custom made children's products
is becoming big business. Consumers are on the hunt for unique, one-of-a-kind items
that will set their children's rooms apart from everyone else's.

Celeb and high salaried professional parents certainly have the ability to pay for
these exclusive items and are actively seeking them. Gone are the days of cookie
cutter furnishings; why buy a plain old sleigh bed for your child, when you can have
a castle bed that doubles as a play house? Although the price tag is high for such
well made and extravagant furnishings, even the thriftiest of parents can't argue
with the triple duty some of these up-scale items serve. The Means's beds serve as
bed, playhouse and storage center all in one fanciful package for under $7 thousand
dollars and, in some styles, as low as $3 thousand. Several specialty furniture
makers create beds for pure frivolity and the price tag can run well into the range
of $20 thousand or more!

With regular folks spending less on items such as designer clothing, jewelry,
handbags and shoes and investing that money into their homes, beds such as the kind
the Means's create become an obtainable dream even for middle income families. When
one factors in the spending of grandparent's and relatives around the holidays, a
play bed like this can easily become an extra special \"chip-in\" Christmas, Hanukah,
Kwanza or birthday gift that won't soon be forgotten and tossed aside by the
family's favorite tot.

Whether you're in a position to make your child's bed dreams come true or you can
only hope to be able to someday do so, you can't help but to gaze in admiration at
the fine craftsmanship of these sets. In 2007 Sweet Dream will be adding smaller,
additional pieces to their line such as toy boxes, table sets, step stools and
chairs, which will be more reasonably priced. So, if you can't afford the King or
Queen of all beds you might just be able to swing a smaller piece of the dream for
your child next year.

You can learn more about Sweet Dream from their website at www.SweetDreamBed.com or
by calling Joann Means at 302-655-1845.

[1\"Economic Growth Surges To 4.8% GDP Posts Fastest Climb in 21/2 Years,\" By Fred
Barbash and Bill Brubaker, Washington Post Staff Writers, April 29, 2006
[2\"Franchisees Hop On The Boomer Bandwagon,\" By Suzanne Mcgee, Startup Journal, The
Wall Street Journal, 2006

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Web Site = http://www.sweetdreambed.com

Contact Details =
4732 Stenton Avenue
Philadelphia, Pa 19144
(302) 655-1845
contact@sweetdreambed.com